WHAT THEY WERE UP AGAINST
Nutrena, a division of Cargill, offers nutritional products for hobby farm owners and animal enthusiasts. Given the four pillars of charitable giving – feeding the world in a responsible way, reducing environmental impact, improving communities and honoring the animal connection – Feed It Forward was created as an extension of the Nutrena brand to award grants to organizations that best exemplify the belief that animals change lives, and to help save and care for animals in immediate need in disaster stricken areas.
WHAT WE DID TO HELP
Yamamoto’s work came to life in print, digital, social, retail merchandising, video content and internal communications. Yamamoto led the rollout, ensuring early engagement with partners, retailers and corporate leaders.
Video
Video
What happened next.
Feed It Forward rapidly spread throughout the retailer channel, where it’s reaching organizations on a local level. Results show more than 5.1MM impressions for video and banners, 68.6K video views to completion and an average CTR of .62% for Facebook ads.