What they were up against.
Ammann is a global commercial construction brand with multiple service categories, 80 unique product offerings, locations in 100 countries and a daunting marketing challenge. The proud 150-year-old, six-generation brand was struggling with disjointed messages and needed to rebuild itself. Each dealer and agent was selling the brand with different strategies, perspectives and marketing tools. With hundreds of stakeholders in diverse environments around the world, Ammann would need a powerful and centralized brand that could resonate globally.
What we did to help.
We reimagined Ammann’s entire brand, including look, tone, messaging, image system and guidelines, to carry a powerful message to every corner of the globe. We then kicked off the rebrand with a robust new website encompassing 300 pages translated to tablets and mobile in 13 different languages. It featured sales tools and product selectors and captured information for use by Ammann’s sales team. W
What happened next.
The rebranded website eclipsed 32,000 monthly hits, far surpassing the 11,000 high of the previous website. Since its launch, the site has also generated an average of 300 unique leads per month. In addition, Ammann had more than 580,000 booth visitors, 1,700 active event participants and an audience of 10,000+ at the BAUMA trade fair in Munich, Germany, resulting in nearly 2,000 leads in just seven days.