What they were up against.
Comcast Spotlight provides TV and digital video advertising solutions to businesses, so it was crucial for them to reach those responsible for making advertising decisions. Known for local market spot media buys, Comcast Spotlight was evolving their business strategy and positioning. The challenge was to create a new website to help them stand out in a cluttered and fragmented category and be recognized as a national leader in content, technology and data for targeting across channels and devices.
What we did to help.
We developed a robust new website featuring personalized content, integration of third-party data and powerful new applications. Interactive maps and customized market info created a landscape of locally relevant news, success stories, market demographics and insights. Strategic digital channel plans were also created to drive leads that could be tracked through custom landing pages, call tracking and rep contacts.
What happened next.
- 176,099,424 impressions
- 75,279 total clicks
- 57% lift in average weekly website page views
- 82% lift in average weekly website visits