What they were up against
The University of Chicago Booth School of Business is a world-renowned leader in business education that offers a wide range of top-ranked programs, from PhD and MBA degrees to executive education courses. While their academic reputation defined their brand, they knew there was an opportunity to tell more of their story. Booth wanted to broaden their message and unify their voice to reach a wider audience and generate more leads.
What we did to help
As a true distinguishing aspect of the brand, The Chicago Approach is Booth’s educational philosophy and one of the foundational elements for all of their programs. After immersing ourselves in The Chicago Approach to understand what it means throughout the Booth faculty and curriculum, we brought it to life. First, through an internal campaign to gain support and momentum around a unified communications strategy. From there, we developed consistent messaging to be used across all program collateral and websites. And since, we’ve partnered with a variety of Booth programs and research centers, developing everything from collateral to microsites to lead generation campaigns, always with the essence of The Chicago Approach at the core.
Work we did:
- Experiential/Environmental
- Design
- Creative
- Collateral System
- Digital Engagement
