What they were up against
When two of the Twin Cities (and the nation’s) premier law schools join forces, excitement is all but guaranteed. This was the case when William Mitchell and Hamline Law School combined to create Mitchell Hamline School of Law. They came to Yamamoto looking for not only the creative thinking and support they needed to build their new brand, but also for strategic insight into managing the unique challenges of a high-profile brand merger.
What we did to help
With respect to existing equity, our eyes were firmly on the future and we created a bold and interesting new look and feel for the school. Centered around a new brand promise “Great in theory, even better in practice,” we captured what made the brand different—the unparalleled experience and its balanced, applicable curriculum. With a completely redesigned website, print, outdoor and digital executions, we made sure the brand’s debut was strong, consistent, and true to their values.
Work we did:
- Brand Strategy
- Identity
- Experiential/Environmental
- Design
- Creative
- Digital Engagement
