What they were up against.

Progressive is the fourth largest insurance company in the U.S., with 10 million policies in force. Progressive has always been a major innovator in its category. They were the first to send Immediate Response Vehicles to the scene of an accident and they became the leader in selling insurance direct-to-consumer.

Progressive Insurance boasts a wide variety of comprehensive coverage options, including commercial, auto, home and recreational products like motorcycles, boats and ATVs. Despite this, agents currently think of Progressive in terms of traditional auto, and little else. Yamamoto was asked to implement a program that helped agents realize and utilize Progressive’s full range of coverage options.

What we did to help.

We created a 12-week promotion designed to incentivize agents to quote Progressive’s less conventional lines. We invited them to “Make a Bundle,” by combining auto, commercial, home and recreational product policies for its customers. Each bundle entered the agent for a chance to win a variety of prizes in the form of themed bundles, plus a shot at a $10,000 grand prize. The “Make a Bundle” promotion was featured in sales materials, agent communications, social media channels and on Progressive’s proprietary quoting platform.  This ensured that no matter where agents were, they would get the message.