What they were up against.
CSG International is a global technology company that helps clients launch and monetize digital entertainment services. They help top-100 global communications providers adapt to a more connected future. They have a reputation for excellence and innovation, but new market dynamics, fresh competition and price pressures were forcing their clients to rethink their business models. We created a transformative brand initiative. This included a refreshed identity, a reimagined look that represented a commitment to the company’s values and culture.
What happened next.
CSG is a brand with new energy, momentum and attitude. The new brand, under the theme “Together, you win” was built by Yamamoto from the inside out with a new environmental design, tools, templates and the website all getting a foundational makeovers.