what they were up against.

PetCure Oncology brought Stereotactic Radiosurgery, a non-surgical,
precisely-targeted radiation therapy that allows for fewer high-dose treatments while generating fewer side effects compared to traditional therapy, from human cancer treatment to the veterinary world.

Unfortunately, with a small marketing budget and almost no awareness, PetCure needed to gain traction with veterinary hospitals and end consumers.

what we did to help.

With a business objective to embed PetCure’s technology and service into existing vet hospitals, we implemented a two-pronged approach: 1) generate leads and build brand partnerships with veterinary hospitals and 2) create awareness of PetCure among pet owners as a more effective and less expensive option for treating cancers, especially those that are hard to treat.

Building from PetCure’s groundbreaking technology, we leveraged the difference between “pet owners” and “pet parents” to develop a brand story that was truly patient focused, positioning the product as a revolutionary investment and communicating their unique model of care in a way that resonated with both our audiences: key decision makers at veterinary hospitals including practice owners, veterinarians and/or Heads of Radiology, as well as the clients they serve.

We elevated and refined the PetCure brand and brought it all to life through a new website, combination of video, digital, social, radio, event marketing, and collateral.