What they were up against.
Ammann is a global commercial construction brand with multiple service categories, 80 unique product offerings and locations in more than 100 countries. They were struggling with a disjointed brand look and feel with their internal communications and brand environments, corporate offices and factories. With hundreds of stakeholders in diverse markets around the world, Ammann would need a powerful, consistent brand look that could resonate globally, particularly at their major global trade shows.
What happened next.
Ammann had more than 580,000 booth visitors, 1,700 active event participants and an audience of 10,000+ at the BAUMA trade fair in Munich, Germany, resulting in nearly 2,000 leads in just seven days.