What they were up against.
Ecolab is a global provider of water, hygiene and energy technologies for the food, energy, healthcare, industrial and hospitality markets. Ecolab is a major sponsor of the annual Global Food Safety Initiative Conference (GFSI). The GFSI Conference brings together 1,000+ leading food safety specialists and influencers from more than 50 countries to advance food safety globally. Yamamoto was asked to create high-impact, branded experiences for these shows. We developed a consistent brand theme across all business units designed to shift perception of Ecolab from “trusted standard” to “innovative thought leader.” The interactive booth experience curated real-time attendee results and feedback.
Touch screen questionnaire panels
What happened next.
“C-suite executives continuously commented on Ecolab’s booth experience, saying that we had the most engaging and compelling booth in the entire Hall. The GFSI team said that Ecolab activated its partnerships beyond all other sponsors with a best-in-class visual brand presence.”
– Christine Carey, Global Brand & Marketing Manager, Ecolab