What they were up against.
Ammann is a global commercial construction brand with multiple service categories, 80+ unique product offerings and locations in more than 100 countries. They were facing a daunting marketing challenge. They were struggling with disjointed messages as each dealer and agent was selling the brand with different strategies, perspectives and marketing tools. With hundreds of stakeholders in diverse environments around the world, Ammann would need a powerful and centralized brand that could resonate globally.
What we did to help.
We completely reimagined Ammann’s brand, including look, tone, messaging, image system and brand guidelines. The new brand was designed to carry a powerful message to every corner of the globe. We created new design blueprints for every Ammann location from production facilities to sales offices to showrooms. We created a brand magazine and video carrying the unified message to employees, customers, prospects and industry analysts. In the digital space, our redesigned web presence featured 300 pages in 13 languages. The mission of reinvention culminated at BAUMA, the world’s largest trade show, where Ammann featured a dynamic brand engagement experience.
Work we did:
- Image System
- Messaging
- Sales Tools
- Experiential/Environmental
- Design
- Collateral System
- Theming
What happened next.
The website eclipsed 32,000 monthly hits, far surpassing the 11,000 from the previous website. Since its launch, the site has also generated an impressive 300 unique leads per month. In addition, Ammann had more than 580,000 booth visitors, 1,700 active event participants and an audience of 10,000+ at the BAUMA trade fair in Munich, Germany, resulting in nearly 2,000 leads in just seven days.