What they were up against.
Samsung is a global leader in multifunction printers but a relative underdog in the U.S. B2B market. In a tricky category where they were outspent by entrenched competition, Samsung faced low awareness and brand recognition. They needed a powerful campaign to get the word out about their line of printers featuring the world’s first Android-based operating system. The challenge was that IT decision makers only think about their printers when they break down. And they span seven distinct global markets and radically different verticals ranging from education to healthcare.
What we did to help.
We launched the campaign with a custom built, KPI-driven digital ecosystem that delivered relevant messages to individual prospects. We then retargeted each of them for more tightly focused engagement on their path to conversion. We built messaging and content across dozens of channels and drove prospective visitors to find what they needed quickly and intuitively.
What happened next.
The campaign resulted in an impressive 17% increase in website visitors.