What they were up against
Entellus is a medical technology company focused on treatment of chronic sinusitis, Eustachian tube dysfunction and nasal airway obstruction. Entellus was relaunching their patient website, so they wanted to take the opportunity to also refine their messaging and refresh the brand look and feel across all patient-facing materials.
What we did to help
We created the “Breathe” campaign, which communicated that the patient’s symptoms can be alleviated with a quick and simple in-office procedure with the Entellus Medical product. We refreshed all in-office patient collateral materials and created a consumer test campaign that included TV, radio, print and digital engagement.
Work we did:
- Creative
- Collateral System
- Digital Engagement
Video
Video
What happened next.
Entellus immediately began experiencing lead increases from the test campaign, which ran for five weeks. Since we began working with Entellus, the company has seen a 30% increase in revenue and they have trained over 300 physicians in cadaveric training labs across the country. In 2017, Entellus was acquired by Stryker Corporation for $662 million.