What they were up against
Marshfield Clinic Health System’s hub for pediatric care is Marshfield Children’s Hospital, central Wisconsin’s only dedicated pediatric hospital. It lives onsite in Marshfield Medical Center’s main campus and offers 74 beds. Unfortunately, a lack of identity, minimal marketing investment and low external and internal awareness had led to potential patients regularly bypassing – literally driving right past – Marshfield Children’s Hospital for competitors in larger metro areas, some over three hours away.
What we did to help
We began by developing a unique brand for Marshfield Children’s Hospital. The new brand set Marshfield Children’s apart from the broader Marshfield Clinic Health System and visually conveyed our commitment to keep childhood in our patients’ treatment. To launch the new Children’s brand, a campaign was developed and planned to communicate this commitment—letting everything we do be driven by our love of kids—via the bold creative expression of Kids Don’t Belong In Hospitals.
Work we did:
- Brand Strategy
- Identity
- Image System
- Messaging
- Creative
- Collateral System
- Digital Engagement
- Media Planning & Placement
- Analytics/Optimization
Video
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