What they were up against.
Red Wing shoe store owners are each responsible for their own local marketing. They needed an easy way to create location-specific advertising, without asking Red Wing headquarters for assets every time they sponsored an event or ran a billboard.
What we did to help.
In an effort to streamline the ad-making process and ensure brand consistency, we created a “dealer kit” of à la carte ad-like objects (design options, logos, layouts, photography and headlines) for easy access to pre-approved assets, ready at a moment’s notice.
Work we did:
- Sales Tools
- Experiential/Environmental
- Advertising Online/Offline
What happened next.
Foot traffic to Red Wing stores increased and store owners appreciated having custom, pre-approved ads ready to go.