What they were up against
CTCA was the first oncology hospital to offer integrated, whole-person cancer care. Despite many treatment advances, delivery of cancer care from large, traditional providers like Mayo, Cleveland Clinic and MD Anderson, focused on the operational needs of providers, not the human needs of the patient. CTCA needed to highlight its superior patient experience for those enduring a battle with cancer.
What we did to help
Over our 17-year partnership, we’ve helped CTCA expand from a single hospital to a five-hospital national network, achieve 97% national US household awareness and rank as high as #4 in the widely acclaimed YouGov BrandIndex Survey of America’s Best Perceived Brands – top among all hospitals, with 87% of new patients being a direct result of our efforts.
Our latest campaign took CTCA back to its roots with a brand refresh based on the “Mother Standard of Care” – a core tenet within the hospital’s DNA.
Since CTCA began working with us, they expanded from a single hospital to a five-hospital national network and 87% of new patients were a direct result of our efforts. CTCA achieved 97% national US household awareness and attained the #6 brand ranking i n the 2016 BrandIndex Survey of America’s Best Perceived Brands.
Work we did:
- Brand Strategy
- Experiential/Environmental
- Creative
- Testimonials
- Direct Response
- Digital Engagement
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