What they were up against
Dental implants are a high-considered purchase. Not just in monetary cost, but also in the emotional and physical commitment it takes to move forward with the procedure. G4 by Golpa Precision Implant Dentistry revolutionized the process by making it possible to completely and permanently restore full smiles in just 24 hours. With only a few centers throughout the country, they needed a brand campaign to drive awareness around their innovative model of care so that people looking for a modern dental implant solution would know G4.
What we did to help
Yamamoto partnered with G4 to establish their brand’s visual look and voice, as well as launch their first-ever national brand campaign, featuring patient-turned-spokesperson Jarrett, to help spread the word about their innovative treatment. His authentic personality brought forth the idea that everyone deserves the ability to restore their smile because it has the ability to truly transform their life (which is exactly what G4 did for him). By communicating the emotional and functional benefits of their dental implant solution, G4 was able to connect with their audience, inspiring those who have long struggled with dental issues to reach out and schedule a consultation. After launching in the fall of 2018, the campaign results exceeded all call/lead/acquisition benchmarks. And it certainly feels good to help G4 bring more smiles to the world.
Work we did:
- Brand Strategy
- Identity
- Experiential/Environmental
- Design
- Creative
- Content Creation
- Digital Engagement
Video
Video
