What they were up against.
With operations and distribution in 160 countries, Lenovo is a global leader in personal computers and is quickly becoming a category innovator in smartphones and tablets. They also design and manufacture workstations, servers, electronic storage devices, IT management software and smart TVs. Since acquiring strong offerings for the data center market, Lenovo had been unable to build awareness and reputation among end-user IT decision makers. The category is dominated by big-name brands with credibility built over decades.
What we did to help.
Our goal was to bring forward amazing stories of world-changing advancement made possible using Lenovo data center solutions. Rather than fight a server-to-server performance battle on specs and features, we put Lenovo in the consideration set and paved the way for channel partners calling on their accounts. We developed key visuals and extended them through marketing tools for channel partners and regional marketing teams around the world.
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What happened next.
Lenovo’s Data Center Group business showed immediate business and marketing momentum:
- Quarterly revenue +27% in North America, +10% in Latin America, +9% in Europe/Middle East/Africa
- Global accounts team servicing Fortune 500 clients saw increases in the DCG business of 37% year-over-year
- Lenovo is strengthening their sales teams and investing in the channel by revamping product lines and adding new partnerships