Virtua Joint Replacement Institute

A nonprofit health system in New Jersey, Virtua Medical Group has 302 physicians and 50 clinics, urgent care centers, hospitals, wellness centers, home health services, long-term care, rehab centers and paramedic programs. Virtua was launching a minimally invasive knee replacement surgery featuring the only quad-sparing joint replacement technique. Their main competitor, Rothman, had them beat in size, resources and budget. As Virtua prepared to launch its revolutionary new knee replacement surgery, they needed a way to stand out against the competition.