Revitalizing an American icon.
Finding a fresh consumer-centric voice for a
traditionally product-focused brand.
Always delivering.
Making the invisible visible.
Shining a spotlight on
pediatric care in Wisconsin.
Care that goes well beyond treatment.
Shedding new light on an industry icon.
Getting skeptical media buyers to view “cable” in a new light.
Combating an unprecedented
competitive storm.
Reinforce preference for the category leader
in the face of massive market change.
Bringing people and animals
together for a shared cause.
Raising industry awareness to help connect
animals and people in need.
Minimally invasive.
Highly disruptive.
A message of faster recovery from joint replacement helps an underdog outpace the competition.
Grant Smith | Chief Creative Officer
A Creative Portfolio