Giving life to a new brand.
A group of talented physicians decide to go it alone, and we’re there every step of the way.
Minimally invasive.
Highly disruptive.
A message of faster recovery from joint replacement helps an underdog outpace the competition.
Re-energizing a regional
healthcare system.
Getting credit where credit is due for a regional
legacy healthcare brand.

Listening first.
Generating excitement and driving sales of the world’s first hearing aid designed for the iPhone.

Defining value, reflecting change.
Repositioning a well-known medical device company to reach an expanding audience.

Staying ahead of the curve.
Repositioning a brand to defend against competitive encroachment.
