Differentiation through passion
and commitment.
Positioning a challenger brand among
animal enthusiasts.
How to out-nature nature
Changing perceptions and expanding the audience for an iconic fishing brand.
Sound reasons to upgrade.
Regaining momentum and challenging the category leader.
Transmitting a
clear image.
Giving a portable satellite challenger brand a reimagined identity and retail presence
Paving the way
to new markets.
Simplifying a highly complex equipment sale.
